Imagine your nonprofit name and mission in front of thousands of people who care about what you do!  Well, that's possible when you know how to use advertising with impact.  Advertising can widen your reach and spread your influence in the community. Join us as we share insider techniques for nonprofit advertising regardless of your budget. Get hands-on practice setting goals, determining metrics and measuring success.

In this workshop you will learn:

--The basics about which media platforms are best for your goals.

--Understand social media optimization.

--Know ways to figure out which local advertising opportunities are most effective for you.

--Advertising tips and tricks professionals' use that no one usually knows, to increase your advertising reach.  (Save money and get more impact!)

--How to create an advertising campaign with a medium, low, or NO budget.

--Know the most important topic to promote when you have to choose among many.

--Insider info on real updated trends in Facebook and how to use Facebook to maximize exposure now.

--Know when a marketing representative is giving you "hot air" and what is really worth the money.

--How to make your website generate the traffic you need to increase views and potential donors.

You will leave with a Do-It-Yourself (DIY) handbook to improve your results and grow your confidence.